Google Adsense is a Pay Per Click Advertiser that you can use on your website to display Pay Per Click Ads, in order to gain some revenue. To Properly set up a Google Adsense Ad, you will need a Google Adsense Account. Once you’ve got your Google Adsense Account, you can Log in and click on the My Ads tab at the top and we can get started creating an ad for your website.
When you click My Ads, select Ad Units and and New Ad Unit to get started on creating your first Adsense Ad!
Here’s how the Ad Creation Screen looks like, I’ve numbered the different sections to go over them seperately below:
- Name - Fill this field in with the name that you want to give your ad, For example, Let’s say that you’re going to be using this Pay Per Click Ad on your Tumblr page named BOGUS, I would suggest that you name it something along the lines of BOGUS1TOPad, to help you remember what site, as well as WHERE you’re putting the ad. This will help you monitor the revenue from each seperate ad.
- Ad Size - the size of the ads is totally up to you, there are quite a few different sizes to choose from, experiment with the different sizes to see which works best for you.
- Ad Type - You have a total of 3 different types of Ad Types (well, two different types, 3 combinations); Text Only, Text & Image/Rich Media, and Rich Media / Image Only. Now, obviously, the Image / Rich Media will pay more per click, but depending on the type of site/blog/tumblr you have, text might be better. I find that text isn’t as annoying as Image Pay Per Click Ads so I tend to use mostly Text Ads.
- Backup Ads - This option will let you choose what you would like to display when Google Adsense cannot find a Pay Per Click Ad to put in the spot. Now, this rarely happens if you have alot of content, but there are times when Google can’t match an advertiser with a publisher, so it will display NO ads. So you have the option for it to show a blank space, fill the area in with a solid color (of your choice), or put in ads from another pay per click advertiser (there are others out there, we will review that later, as this post is about Google Adsense ads).
- Adsense Custom Channels > Create Custom Channel - This option allows you to create ‘channels’ to track your Pay Per Click Ads’ progress. You don’t HAVE to create a channel but I would suggest you create one, under the name of your website, that way any ads that you put on your website will be under one channel, which Pay Per Click Advertisers can target [if you allow them to] to advertise in your channel, possibly bringing you more revenue.
- Adsense Custom Channels > Custom Channels Added - Once you’ve created a custom Channel, click the “add” text next to the ad channel and it will appear in the right-hand pane.
- Select Ad Style - This will let you choose the pre-set styles that there are already built into Adsense. However, if you’re looking to make your ad match your styling on your website, I would suggest you click on # 8. Use Custom Setting:
- Use Custom Settings:
Using custom settings on your Adsense Ads is a good idea, it helps the Ads not be so “Advertisemental” (if that’s a word). Instead of having a Dark theme with Light Ads, you can now customize your Pay Per Click Ad to match the theme of your website / blog / forum.
I’ve color coded the screenshot and placed dots on the ad on the top right ad in a vain attempt to show you which options change the what sections of the ad. If it doesn’t make sense, leave a comment with your question.
Once you’re done creating an Ad, click Save and Get Code, this will open a LightBox window with the HTML code for your ad that you can now copy and paste onto your website. For a guide on how to insert Adsense into your website, click Here. For instructions on
how to put your adsense code into Tumblr, click here.
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